Jaguar Sportbrake XF Global Launch
Date. April - June 2017
City. London (UK)
Agency. Sketch Events, Brighton (UK)
Client. Jaguar Land Rover
Role. Production manager
Summary. End-to-end project production delivery. 1:1 Scale recreation of Wimbledon (All England Lawn Tennis & Croquet Club) tennis court including the physical build of: an LTA approved, AstroTurf, tennis court along with grandstand, large format screen, eagle eye/speed of serve and all other required technologies. This exciting project involved moving the entire production to a new location with 72 hours notice provided.
The launch centred around a live global broadcast across Facebook and various global media channels and social media platforms of a celebrity doubles tennis match: Andy Murray, Anthony Joshua, Rob Brydon and Jimmy Carr.